The Path To Finding Better Businesses
How to Make the Website of Your Restaurant Friendly to Spanish Customers
Are you aware that there are about 37 million in the United States that know how to speak the Spanish language? This means that if you have a restaurant website there you need to cater to them as well. This number represents a big marketing opportunity for you that you can capitalize if you take steps to do so. You wouldn’t want to lose this market to other restaurants, won’t you?
One of the best ways for you to capitalize on this population is to have a Spanish-friendly website. What this means is that those who speak Spanish will not be intimidated by your website because they can understand it. If you are looking for ways to do that, here are some ways.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot have all of it translated then at least have the most important parts translated. The most important parts of the website would have to be the menu and of course the contact details of the restaurant.
But if you can find a way the best practice would still have to be a website that can be fully translated to Spanish. What you can do is to structure your website in a way that when the Spanish customer clicks on their flag the page becomes Spanish then.
After taking care of the content you also need to take care of using the language of the Spanish for the purposes of SEO. You need to make us of hreflang tags to achieve this. You also need to think carefully your website’s structure. If you cannot have a fully translatable website then what you can have instead is a sister website that has Spanish content. You can look for examples of these online.
The second thing that you have to consider for your Spanish customers is the use of euphemisms and idioms. Some of these are not translated well when translated in Spanish.
The third thing that you need to take care of is the bilingual links. Although it is much better to have a fully translated website, you can choose to have the top-level links presented in both English and Spanish. With bilingual links the Spanish customer can navigate your website with ease.
An example of a bilingual link would be the link to the local hoteles that are around your restaurant. This will direct them to the hoteles that are found in your area. You can tie up with hoteles for advertising revenue. If you do that you will earn a commission whenever the hoteles get a room booked from the link in your website. This is an example of affiliate advertising that many hoteles practice already.